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Create a Brief

Work with Tilda to create a new Project and build the Brief. Set a simple goal, answer few plain-English prompts to build out the components of your brief, and bring in existing material to add context fast.

Watch the video and follow along by logging in to app.heytilda.com. Full walkthrough with screenshots below.

When you open Tilda and create a new project, the first thing you’ll do is give it a name. Then you can choose your language, click Create, and you’ll land on a clean workspace ready to go. For now, you can ignore the Custom Profile field, we'll talk about that in a future tutorial.

Tilda gives you two options for getting started. You can upload existing material - things like research reports, an old version of a programme, or notes from a stakeholder. Or you can let Tilda guide you by asking a few questions to build your discovery brief from scratch. That’s what we’ll do here.

Tilda starts with simple questions: what’s the main thing you’re trying to achieve, who’s the primary audience, and what’s happening right now in the organisation. As you answer, Tilda begins to build out the Brief automatically. You’ll see sections appear for the current state (where things stand today), the desired state (what success looks like), the theory of change (if we do this, then this will happen), and the constraints and conditions (what we need to work within).

You can add as much detail as you like. If you have documents that help explain the context - for example, a report from a pilot or a set of survey findings - just upload them. Tilda reads what it can from those files and asks smarter follow-up questions based on what it finds.

If you’re unsure how to answer something, you can ask Tilda for suggestions. It’ll offer a few plausible options you can choose from or adapt. The goal isn’t to write perfect sentences, just to capture your intent, so don't worry too much about spelling, phrasing, and formatting: Tilda will handle all of that.

Once you’ve worked through the questions, Tilda will let you know when it has enough information to complete the discovery brief. It then gives you a choice: move forward and create a high-level plan, or stay in discovery mode to refine things further.

If the brief feels solid and you’re ready to start mapping the flow of the initiative, click Create a high-level flow. Tilda will begin building out the modules and elements of your programme, using the brief as its foundation. If you’d rather spend more time shaping the brief first, you can stay in discovery mode a bit longer.

Either way, you now have a clear, shared foundation for your team. A structured brief that captures the purpose, audience, and conditions for your initiative, ready to evolve into a full design.

Try it now. Head to app.heytilda.com to log in and start a new project.